Minegoestoeleven is of course a portmanteau of “mine goes to eleven”, which is a reference to the 1984 British mockumentary This is Spinal Tap about a fictional band whose proudest boast is their loudness. At one point in the film, singer Nigel demonstrates the modified dials of the band’s amps.  

“You’re on 10 on your guitar. Where can you go from there?... What we do if we need that extra push over the cliff... We go to eleven.”

Our shoot tracks two intrepid riders and friends of Pearson, Maddy and Philip, who ventured to Lee Valley Velopark to race a London League series and put the new Minegoestoeleven through its paces.

A demanding circuit offering rapid, eyeball-bulging straights and white-knuckle bends, it's every man (and woman) for themselves.

And what accolade do riders receive on the podium in return for their valour? A courgette of course, and why not?