Guide

Hand-Built in London: How Every Pearson Bike Is Made

 At Pearson, our legacy spans over 160 years, and every bike that leaves our London workshop is a testament to this enduring expertise. Unlike other manufacturers, our bicycles are not pre-assembled from a box. Each Pearson bike is a unique creation, meticulously hand-built and quality-checked to ensure it meets the highest standards before it reaches you.

Hand-Built in London: How Every Pearson Bike Is Made

No Pearson leaves our London workshop pre-assembled from a box. Every bike is hand-built, tuned and quality-checked by our mechanics before it reaches you — a way of working we've refined over 160 years. Here's what actually happens between your order and your first ride.

Built by hand in London

It starts with the components. Every part of your bike — from the frame down to the smallest bolt — is selected, evaluated and assembled by our technicians. Whether it's a performance road bike or a gravel machine, the tyres matter as much as the bar tape; no detail is treated as minor.

Tuned, checked, ready to ride

In the build shop, your bike is assembled, tuned and adjusted so it's genuinely ready to ride on arrival — not "ready after a trip to your local mechanic". Before it leaves, it passes a rigorous quality check by our expert mechanics, so it performs as good as it looks from the very first mile.

Delivered in around two weeks

Custom-level care doesn't mean custom-level waiting: your bike is typically ready within two weeks of ordering. Collect it from the store, or have it delivered to your door or to a trusted local bike shop.

Looked after beyond the sale

Every Pearson comes with a six-week check-up: bring it into the store and we'll make any adjustments needed to keep it running perfectly as everything beds in.

Make it yours from the start

The build is only half the story — the other half is fit. Pair your new bike with a professional bike fit and it'll be set up around your body from day one. Learn more about how we build in London, or browse the range.

Engineered for every ride. Since 1860.
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