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Engineered for every ride. Since 1860.
After more than 160 years in the saddle, we're proud to share the next chapter for Pearson.
We've taken everything that made Pearson the world's oldest cycling company; craft, character and independent spirit, and paired it with a vision built for the road ahead.
A renewed mission to build a brand for cyclists, by cyclists.
Our bikes are built with character, for the individual who shares our passion for riding machines that have something a little special about them.
Why Now?
Because too many cycling brands have lost their way - chasing scale, not service.
Products built for profit, not to please cyclists.
We're privately owned and operated by cyclists. We answer only to you, the people who ride our bikes.
Our aim? To deliver the best possible riding experience for the price. Not just a better bike. A better everything.
Our Approach
We’re using data and British engineering know-how like never before.
We're finding partners who share our vision for cycling excellence, like ERE and Vittoria.
Every touchpoint has been selected for cyclists who care about the details.
And, we’re going beyond engineering.
- We pay for your bike fit. Because comfort and performance should be the standard.
- We've ditched the cardboard box. Every bike is delivered built and ready to roll.
- We offer a 5-year transferable warranty. Because a great bike should last, and so should its value.
Same Soul. Sharper Edge.
Our rebrand is deliberately subtle.
This is a refined evolution. Pearson has always stood apart, and now we're doubling down on that distinctiveness.
Clean. Confident. Premium. Purposeful.
We want Pearson to be a brand that cyclists are proud of.
A brand packed with heritage and ready to go further, faster.
